Pre-Workout Supplement Industry ESG Thematic Report, 2023

Environmental, Social and Governance (ESG) in the Pre-Workout Supplement Industry:

Pre-workout supplement products create a positive impact on the health of the consumers, engaging them in a healthy lifestyle where fitness and health are prioritized, thereby promoting, and motivating them to lead such lifestyles through their products.

Increase in awareness of healthy lifestyle and the demand for performance enhancement are the key factors that drive the pre workout supplement market, also shape the initiatives and the policies in the sphere of ESG. Key leaders of the pre workout supplement market are trying to create a positive impact through this in terms of Social Health.

ESG Trends

As mentioned earlier, the pre-workout supplement industry is driven by the fundamental demand of fitness and health, where the products are targeted towards these factors.  Although the pre workout supplement products impact the health of consumers at community level positively. These products create a significant positive influence on the United Nations’ Sustainable Development Goal 3 - Good Health and Well-being.

The products contain different ingredients such as caffeine, beta-alanine, branched chain amino acids, creatine, nitric oxide, tyrosine, taurine, and other such ingredients, which enhance the performance of the consumer when taken, either in form of capsule, powder or shake.

Caffeine impacts on the muscle strength, increasing the levels, thereby supplementing in the intense workouts, while reducing the fatigue. Creatine is reported to show an increase in high intensity workouts and lean body mass gains from such workouts. Beta alanine is shown to reduce acidity caused from workouts.

According to a report, at least 86% products contain caffeine, 87% products consist of beta alanine, 71% products contain citrulline and 63% products contain tyrosine, 49% products contain creatine, and 51 % products contain taurine.

Another study has shown that at least 54% of the consumers, who regularly use the market, have reported side effects caused due to the regular consumption. The aforementioned ingredients have been reported to cause side effects, for example, caffeine when consumed regularly, is reported to cause side effects such as insomnia, nausea, drowsiness and increased heart rate are prevalent. It must be iterated that many of the pre workout supplement products have high amounts of caffeine, as much as 500mg per serving, where a 240 ml cup of coffee serves 95mg of caffeine.

Further, creatine is stated to show side effects such as water retention and weight gain as side effects. Beta alanine, an amino acid is reported to cause side effects such as paresthesia, tingling sensation in hands and feet. Niacin, another ingredient, is shown to cause red patches on skin. Citrulline is supposed to increase blood flow to muscles, however, side effects reported were headaches and migraine, as the blood flow in the brain increases.

Thus, there is a significant influence from these products on health & safety of users/consumers which is an important social pillar within the ESG sphere. Therefore, companies in this sector are accountable to the negative health and safety impacts among communities and would be specific in addressing these key issues within their ESG practices.

Some of the odd side-effects of the products in the industry hinder the progress of companies contributing to the UN SDG 3 - Good Health and Well-being. 

Growth of the Pre-workout Supplement Market

Pre workout supplement market at global scale is valued at USD 12.6 billion as of 2019 and is expected to grow at a compound annual growth rate of 8.3% from 2020 to 2027. Key leaders of the industry are focusing on decreasing the side effects caused by the pre workout supplement products. It is stated that most of the products in the market are unregulated by the U.S. FDA, where the standards of the products are still doubted by the consumers.

Key Companies in this theme

    • BSN

    • Finaflex

    • EFX Sports

    • Nutrex research

Scope Of the Pre-workout Supplement Industry ESG Thematic Report:

    • Macro-economic and ESG-variable analysis of the industry, including regulatory, policy, and innovation landscape

    • Key insights on infrastructure developments and ESG issues affecting the theme

    • Identify key initiatives and challenges within the industry

    • Identify ESG leaders within the industry

    • Understand key initiatives and the impact of companies within the sector to fuel an informed decision-making process

    • Analysis of industry activities based on multi-media sources, including significant controversies and market sentiment

Key aspects Of the Pre-workout Supplement Industry ESG Thematic Report:

    • Offers a global perspective of the pre-workout supplements industry and the policies and measures taken by the players, for overcoming the challenges faced in terms of Environment, Social and Governance.

    • Key insights into the sustainability practices of major players in the market.